DOOH & Ad Operations
Campaign scheduling, creative trafficking, display network management, proof-of-play workflows, and delivery monitoring.
DIGITAL MEDIA · ADVERTISING TECHNOLOGY · OPERATIONS
Technology-driven.
Results-focused.
Built to deliver.
I'm Steven Cabral, a Las Vegas based digital advertising operations professional connecting technology, creative execution, and real-world delivery at scale.
65Digital billboard displays
1,500Retail signage locations
30%Project cost reduction
01 / ABOUT
Where media meets technical precision.
I bring together digital advertising operations, enterprise media systems, project coordination, and hands-on technical problem-solving.
From managing a 65-display digital billboard network in Las Vegas to leading the rollout of digital signage across 1,500 retail locations, my work focuses on making complex systems reliable, scalable, and effective.
My background also spans digital marketing, audio production, and media publishing—giving me a practical understanding of both the technology behind campaigns and the creative work they deliver.
02 / CORE EXPERTISE
What I bring
to the table.
A multidisciplinary approach to digital media operations, from implementation through ongoing performance.
Digital Signage Systems
Content management platforms, media players, hardware deployment, connectivity troubleshooting, and network operations.
Technical Implementation
System migrations, asset transfer, workflow recreation, platform adoption, and cross-functional issue resolution.
Project & Media Operations
Vendor coordination, rollout logistics, process improvement, digital campaign support, and audio production.
03 / SELECTED WORK
Scale. Complexity.
Execution.
Representative projects demonstrating hands-on ownership and measurable impact.
PROJECT / 01
DIGITAL OUT-OF-HOME
65-Display Las Vegas DOOH Network
As the sole advertising traffic and operations owner for a 65-unit Las Vegas digital billboard network, I oversee campaign delivery for approximately 150 advertisers each year. The work spans short-turn activations and long-running contracts for national brands, local businesses, and major Las Vegas sports organizations.
I manage creative trafficking, inventory and rotation audits, scheduling, spot loads, and proof-of-play reporting. I investigate delivery discrepancies and adjust campaigns to meet contracted requirements while coordinating new display activations and inventory changes.
My day-to-day work includes complex dayparted, weighted, multi-phase, and event-triggered campaigns—such as live game-result creative and dynamic countdowns—where accurate execution and timing are critical.
65DISPLAYS
PROJECT / 02
NATIONAL DIGITAL SIGNAGE ROLLOUT
Ultra TV: Nationwide 1,500-Location Rollout
After beginning at Ultra Mobile in social media and paid advertising, I was promoted to lead Ultra TV: a nationwide digital signage initiative across 1,500 retail locations. I coordinated a 12-person team and helped reduce project costs by 30%.
The rollout combined cost-effective 40-inch TCL screens, Broadsign media players, and custom phone-shaped display façades. I helped source equipment, configure and preload players, standardize installation kits with wall-mount hardware and illustrated instructions, and manage assembly, packaging, inventory, and UPS distribution.
When retail Wi-Fi proved unreliable, we incorporated USB cellular modems as an alternative. I also administered Broadsign to schedule targeted advertising, update content remotely, monitor playback and connectivity, and troubleshoot offline devices across the network.
1,500LOCATIONS
PROJECT / 03
PLATFORM TRANSITION
Daktronics VENUS → Apparatix Migration
I manage a phased transition of a live Las Vegas digital billboard network from Daktronics VENUS to Apparatix, maintaining advertising operations across both systems while the migration progresses.
The work includes transferring creative assets, rebuilding campaign schedules and rotations, checking format compatibility, and validating the delivery of live campaigns. Each change must account for existing advertiser commitments, display-specific requirements, and the timing of ongoing placements.
Alongside the migration, I continue to audit playlists, spot loads, and proof-of-play reporting, investigate discrepancies, and coordinate technical issues to minimize interruptions. The goal is a controlled platform transition without sacrificing day-to-day campaign reliability.
04 / EXPERIENCE
Experience across
media & technology.
Las Vegas Billboards
Digital Advertising Traffic & Operations
Digital billboard scheduling, creative management, technical coordination, and network delivery operations.
Ultra Mobile
Digital Marketing & Ultra TV Project Management
Digital advertising support and end-to-end execution of a nationwide retail signage program.
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05 / CONNECT
Let's build
what's next.
Interested in discussing digital advertising operations, technical implementation, or a new opportunity? I'd welcome a conversation.
Send a message
Use the form below to get in touch directly.